Creating Engaging Content: Tips from a Professional Writer

Graham Thurgood
7 min readJan 3, 2024

Want your writing to look and sound better for more conversions and engagement? Here’s what you need to know.

Ever wondered why some content grabs your attention like a page-turning novel while others barely warrant a second glance?

The secret isn’t just in what you say but how you say it.

Creating content that works is a delicate balance: it’s not just about bombarding readers with information; it’s about crafting a narrative that speaks to them, holds their interest, and, most importantly, resonates.

In this blog, I’ll share some tried-and-true tips to turn your content from mundane to magnetic, ensuring it not only engages your audience but also leaves a lasting impression.

Understanding Your Audience

Before you write a single word, there’s one crucial question you need to answer:

Who are you writing for?

Understanding your audience is the cornerstone of engaging content. And the more niche, the better.

Source

Start by diving into your audience’s demographics, interests, and pain points. Are they busy professionals looking for quick solutions or enthusiasts seeking in-depth information on a niche…

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Graham Thurgood

I write about what interests me, what’s worked for me, and how I can help others. Specifically, travel, moving to a new country, business, and SEO.