Here’s What You Need to Know About Local SEO and Dominating Local Search in 2024

Graham Thurgood
9 min readMar 7, 2024

Local SEO knowledge is essential for small businesses’ online success.

Let’s face it; if you have a local, service-based business, you need more than a sign on your shop window that says, “OPEN.”

If you’re not attracting people to your business online, you’re missing out on untold sales, new customers, and profit. And that’s where local SEO comes in.

That’s right — SEO isn’t just for online businesses or massive conglomerates. For example, how often have you needed a service (carpet cleaning, let’s say), typed in, “carpet cleaning near me,” and found a business to clean your carpets? Probably any time you needed a service. That’s local SEO in action, and if you have a business that offers goods or services to local customers, you should optimize your website accordingly so it shows up as often as possible.

Imagine outshining your competitors and drawing a crowd of customers, all eager to find what you offer.

This isn’t just about being visible; it’s about being the beacon that guides them straight to your door. The journey to the top of local search rankings is filled with insights and tactics that, if mastered, can skyrocket your business’s visibility and success.

In a world where staying ahead is everything, understanding the nuances of local SEO is your key to unlocking an untapped potential and…

--

--

Graham Thurgood

I write about what interests me, what’s worked for me, and how I can help others. Specifically, travel, moving to a new country, business, and SEO.