The Human Touch in AI: Why It’s Irreplaceable in Content Creation

Graham Thurgood
6 min readJan 3, 2024

If you haven’t noticed, artificial intelligence (AI) has emerged as the “next big thing” in fields from medicine, automotive, finance, and just about everything else, including content creation.

From drafting articles to generating social media posts, AI’s capabilities are expanding. However, there’s a vital piece of the puzzle often overlooked in the rush to embrace technology: the human touch.

While AI offers efficiency and cost savings, it falls short in areas where human intuition and…

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Graham Thurgood

I write about what interests me, what’s worked for me, and how I can help others. Specifically, travel, moving to a new country, business, and SEO.